Calls and forms
Missed calls, web leads, after-hours voicemails, and no-response estimates.
We build practical AI operating layers over the tools field-service companies already use, so owners recover missed revenue, tighten operations, and see exactly what changed.

Orca sits between the noisy operational surface and the systems of record. It does not replace the owner or estimator; it gives them a narrower, better-timed decision.
The wedge is not broad AI strategy. It is specific operating pain: missed leads, underpriced work, disconnected call data, forgotten bids, and field truth that never makes it back into the CRM.
RingCentral or phone-system events create a same-day callback queue with owner, context, and outcome tracking.
First build
Relevant portals are checked, filtered, and summarized so the owner sees only viable work with deadlines attached.
Owner approved
Closed jobs, proposal history, and crew time are reconciled into a margin report an estimator can actually use.
Weekly rhythm
Old proposals and open capacity become location-aware offers without asking crews to manage another dashboard.
Expansion bet
AI drafts the prep work; people still approve price, access constraints, tree-risk language, and customer-facing notes.
Guardrail
Every build has a deterministic spine, a narrow intelligent step, a human checkpoint, and a value metric. That is how AI ships without becoming another source of chaos.
AI only gets autonomy after the workflow proves useful with humans in the loop. Until then, it prepares decisions instead of pretending to be the decision-maker.
Pull together tools, owner pain, data sources, and measurable workflow bets.
Build the highest-impact, lowest-complexity workflows first.
Report recovered revenue, saved hours, margin movement, and adoption friction.
Turn proven workflows into operating playbooks across teams or portfolios.
Start narrow, ship something real, then expand only where the business can see the value. The first engagement is built for speed and trust rather than ceremony.
Start with the leak you can already feel: missed calls, quote drift, stale proposals, bid portals, owner reporting, or work that never quite makes it back into the system.